To help you create functional solutions, interfaces, and enjoyable user experience effective and efficient, the division Make-UX puts all its expertise in the field of Digital Marketing and User Excperience: User Research, Information Architecture, Interaction Design, Usability, Eye Tracking , Content strategy, SEO (SEM, Digital analytics, Web reputation and social media marketing.
We will collect the best ideas and we will study the design trends by analyzing your competitors, interviewing stakeholders of the project and observing users struggling with your websites and applications they use every day.
Questionnaires, online surveys and focus groups will help define the scope of the content to be communicated, the profile of users for whom we design the interface, use scenarios.
Why are findable and memorable content and features of the system are to be arranged in a pattern that respond well to the user’s mental model that should benefit. Card sorting and collaborative design tools are the perfect tools to involve the end user in the design decisions.
Defined the information architecture of the system will proceed to find the natural place to content in the page, through wireframes, mockups and prototypes to higher fidelity.
Statistics of navigation and usability testing offer incredible insights to refine and improve the site with new features or application in an iterative manner.
The methods of analysis and testing will vary depending on the fidelity of the prototype: the paper prototyping is perfect for compact spaces and validate labeling of the first processed, the usability testing to test the high-fidelity prototypes before release, data analytics to monitor user interaction with applications or systems that are already online.
To get you in contact with your future clients, we will point you to the best strategy for maketing push and pull, helping you to be seen on the engines and achievable on all digital channels.