THE REASON BEHIND OUR REBRANDING
We didn't change just our naming and logo: we started a new phase of our story. Fortitude means "bravery when dealing with difficulty, especially over a long period of time" (Cambridge Dictionary); it is basically our idea of being resilient and looking at the future even in troubled times, like the ones we are living in. We need Fortitude to grow, to transform great ideas into something tangible.
